Serums are highly concentrated treatments that powerfully target different skin concerns, containing a mix of potent, active ingredients. Serums are Your Power Products.
Serums are available in many options and to treat different conditions. Here are a few to choose from:
Hydrating Serums: Look for formulas with ultra-hydrating ingredients like hyaluronic acid (Anew Hydra Fusion Hyaluronic Serum) and squalane, and use them at night to give them plenty of time to work their magic.
Brightening Serums: Vitamins C and E (Anew Vitamin C Brightening Serum) are some of the most popular antioxidants in skincare, as they typically work together to protect and heal the skin, and ward off wrinkles, fine lines, and dark spots.
Antioxidant Serums: Antioxidants (Anew Anti Pollution Serum) protect the skin by counteracting free radicals, which are environmental stressors that damage skin cells.:
Anti Aging: Retinols (Anew Line Eraser with Retinol) encourage cellular turnover and collagen production, and retinol serums are potent heavy hitters, treating everything from acne to wrinkles to scarring to dark spots.
Peptides (Dr.Belmeur Cica Peptite Ampoule) are proteins that help build collagen and elastin fibers, so peptide serums aim to increase collagen and smooth fine lines and wrinkles.
Exfoliating: They are effective as a pro microdermabrasion (without the same irritation!)
When do I apply a serum? It’s pretty simple; serums go on after cleansing and toning/misting, and before moisturizer, SPF, and/or a hydrating oil. An easy, serum-inclusive skincare routine might look like this:
- Tone and/or Mist
- SPF (only during the day)
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